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DeKuyper Liqueurs
PACKAGING
ILLUSTRATION
DeKuyper is a distillery specializing in producing a wide range of flavored liqueurs and cordials. This conceptual packaging rebrand aims to enhance visual appeal, create a cohesive identity, and elevate shelf presence to blend modern aesthetics with the brand's legacy.
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This rebranding includes a label identity system that be can applied to 70+ flavors.
The appeal of fruity cocktails is the sweet bright color that is produced by splashes of schnapps and curacao. I simplified and represented the flavor profile in a two-tone design scheme and vibrant illustrations can be applied to their 70+ flavors. The goal is to revitalise the iconic brand and appeal to a modern audience.
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