Four Loko
BRAND
MERCHANDISE
Four Loko is a renowned line of alcoholic beverages with a variety of unique flavors known for its big, bold, and unexpected ideas. At Phusion Projects, I had the exciting opportunity to craft a skate collection exclusively for Four Loko's Loyalty Members.
This collection includes reimagined logos, apparel, accessories, and digital ads.
I drew influence from skate culture, streetwear, and Y2K aesthetics and combined them with Four Loko flavors and references designed for consumers who know and love the brand, eager to rep their favorite flavors.
Original Logo Tee
Green Apple Soap Bar
FL Skate Hoodie, Green Logo Tee, and FL USA Snapback Hat
Aligning with the brand's bold and humorous social media presence, I created conceptual merchandise targeted to loyal consumers featuring a Four Loko Gold: Golden Ticket and Four Loko USA: Flavored Vaporizer
Sketching Process & Moodboard
